April 17 — Tmall has officially launched the Magic Screen C3, its latest home projector, which comes bundled with a lifetime Youku content membership. Designed to deliver value and convenience, the C3 offers Full HD (1080P) resolution and a suite of smart features.
The projector is equipped with 2GB of RAM and 32GB of internal storage, along with dual 5W speakers for built-in audio. Compared to its predecessor, the C3 introduces several key upgrades, including a sealed 3.0 optical engine and a RISC-V-based chipset, a homegrown Chinese architecture for more efficient projection processing.
For cooling, the projector uses a triple-fan heat dissipation system, ensuring reliable performance even during extended use. It also supports dual-band Wi-Fi 6, offering faster and more stable wireless connectivity.
In terms of smart features, the Tmall Magic Screen C3 supports keystone correction, auto focus, and screen alignment, along with intelligent obstacle avoidance to optimize projection in real-time. A newly integrated AI image enhancement algorithm improves visual clarity and color accuracy, while the AI-powered voice remote allows for hands-free operation and easy content navigation.
The Tmall Magic Screen C3 is now available for purchase in China at a retail price of 1,599 RMB (approximately $220 USD).
