On March 20, 2025, the Appliance & Electronics World Expo (AWE 2025) opened at the Shanghai New International Expo Center, gathering top players in the global consumer electronics industry. Among the standout exhibitors was Hisense, a leading name in laser display technology, which made a strong impression with the debut of its Laser TV Explorer X1—the world’s first 1000-nit full-screen brightness laser TV. Boasting cinema-grade imaging and eye-friendly technology, the Explorer X1 took home the AWE Innovation Award, offering users a new benchmark for immersive home viewing.
Organized by the AWE committee, the AWE Award is widely regarded as one of China’s most credible honors in the consumer electronics space. It evaluates products across several dimensions including technological innovation, smart ecosystem integration, and environmental health, serving as a key reference for consumers seeking premium electronics.
Explorer X1: Breaking New Ground in Picture Quality, Sound, and Eye Comfort
At AWE 2025, the Hisense Explorer X1 stood out with industry-first features, including the brightest tri-color laser light source on the market, a professional-grade DMD chipset, proprietary spectrum selection technology, and the company’s self-developed Digital Laser Engine LPU. Together, these advancements deliver significant improvements in image clarity, color performance, and overall viewing experience.
A major highlight is Hisense’s newly developed “spectrum selection” technology, which leverages the unique properties of laser light. By applying nanometer-level optical processing, the technology reflects the desired image light with high efficiency while absorbing ambient light—much like a black hole—resulting in a 40% increase in screen brightness, reaching 1000 nits. This ensures that bright scenes retain fine detail while dark areas remain free of glare or reflection.
IMAX-Like Experience, Right at Home
To meet the demands of home cinema enthusiasts, the Explorer X1 is equipped with a cinema-grade laser light source and uses the same DMD architecture found in industrial movie projectors. Audio has also received a substantial upgrade with a Harman Kardon 9.1.4 sound system, delivering a massive surround sound experience that rivals IMAX theaters—all from the comfort of home.
Protecting Eye Health with Zero Harmful Blue Light
Eye health continues to be a top priority for TV buyers, and the Explorer X1 carries forward Hisense’s legacy of eye-friendly laser display technology. Its reflective imaging system produces soft, non-glaring light, while nanometer-level light control completely avoids harmful blue light wavelengths. This design helps reduce visual fatigue, even during extended viewing sessions, providing users with a safer and more comfortable experience.
Leading the Global Laser Display Revolution
Since beginning its laser display R&D journey in 2007, Hisense has pushed boundaries through independent innovation—evolving from monochrome to tri-color, from 4K to 8K, and from rollable to foldable screens. The company now leads the global laser display sector, with over 2,800 patent applications and 1,350 authorized patents to date.
Laser TVs have become a rising trend in the premium large-screen market. According to Omdia, a leading market research firm, Hisense held a 65.8% share of global laser TV shipments in 2024, ranking No.1 for the sixth consecutive year. Today, two out of every three laser TVs sold worldwide are made by Hisense—a testament to its growing dominance in the high-end segment.
Coming This May: A New Option for Premium Home Viewing
The Hisense Explorer X1 is set to officially launch in May. Backed by the rising demand for large-screen home entertainment and favorable government subsidies, the X1 is poised to become the go-to choice for consumers seeking a premium, theater-like experience at home.
