From April 16 to 18, the 2025 Beijing InfoComm exhibition took place at the China National Convention Center. At the event, Hisense Commercial Display officially introduced its next-generation commercial-grade laser projector—the P65 Pro. Powered by the industry-first 0.47″ laser display platform, the P65 Pro features cutting-edge hardware and full-scene adaptability, positioning it as a powerhouse in the mainstream 6000–7000 lumen brightness segment. It delivers professional-grade 4K projection solutions tailored for education, cultural tourism, exhibitions, and other commercial applications.
Meeting Market Demand: Precision Targeting of the High-Brightness, 4K Segment
With increasing demand for high-quality digital displays, market research by RUNTO indicates that projectors in the 6000–7000 lumen range dominate China’s engineering projection market in 2024. Hisense leads this segment in terms of shipment volume, with its 4K resolution projector shipments also experiencing significant year-over-year growth.
The launch of the P65 Pro reflects Hisense’s foresight into the “high brightness + 4K” trend. Featuring upgraded core components, end-to-end image quality optimization, and intelligent functionality, the P65 Pro delivers breakthroughs in brightness, resolution, and reliability—reinforcing Hisense’s leadership in the engineering projection space.
Six Key Technological Innovations Set a New Industry Standard
1. Revolutionary Core Component: First to Market with TI’s 0.47” SST DMD Chip
At the heart of the P65 Pro lies a newly developed optical system engineered by Hisense, paired with Texas Instruments’ latest 0.47” SST DLP technology. This combination significantly enhances optical performance, while improving compatibility and long-term reliability.
2. Dual-Core Image Processing: In-House Algorithms for Professional Visual Output
Equipped with dual image processing chips and Hisense’s proprietary AI-based image optimization algorithms, the P65 Pro delivers vivid, natural color reproduction. With HDR ENHANCER technology, contrast and sharpness are further enhanced for stunning visual detail. The projector also offers multiple professional tuning interfaces, allowing users to tailor image quality based on specific application needs.
3. True 4K End-to-End: Ultra HD Processing from Input to Display
True to its 4K promise, the P65 Pro ensures a fully native 4K experience—from signal decoding and processing to actual projection. This eliminates “pseudo-4K” issues and guarantees a truly ultra-high-definition viewing experience.
4. Smart System Integration: Redefining Project Management Efficiency
The P65 Pro features a high-performance intelligent processing chip that significantly boosts computing and image-processing power. Hisense has also pioneered an integrated information distribution system, allowing users to customize boot logos and startup videos. The projector supports unattended operation, making it easier and more autonomous to manage across projects.
5. Enhanced Optical Performance
Compatible with a variety of motorized lenses, the P65 Pro is flexible for diverse scenarios. Its advanced optical design minimizes the rainbow effect, while precision microlens homogenizers ensure improved image uniformity.
6. Superior Reliability
Built with a new generation of large-size imported phosphor wheels and triple-layer protective circuit boards, the P65 Pro improves durability and thermal management. With 50% more condensation tubes and a 40% larger heat dissipation area, the projector delivers exceptional stability and long-term performance.
Highly Praised at InfoComm 2025
At the InfoComm 2025 exhibition, Hisense Commercial Display offered hands-on comparisons, showcasing the P65 Pro’s technical capabilities, dynamic image performance, detailed visuals, and standout features. Visitors praised its powerful display advantages.
A Hisense representative commented, “The P65 Pro isn’t just an upgrade in specs—it’s a holistic innovation inspired by real user workflows.”
The P65 Pro will enter mass production soon, and with its innovative design and forward-looking technology, it is poised to set a new benchmark in the professional projection industry. Hisense is expected to further solidify its leadership in the 6000–7000 lumen segment and drive the industry into a new era of high-performance engineering projection.
Related Reading:
Hisense Unveils Groundbreaking X1 Laser TV at AWE 2025 with 1000-Nit Full-Screen Brightness
