Recently, Dangbei, a leading smart projector brand in China, officially announced that it has signed a contract with the Serbian National Football Team and became the official sponsor of the Football Association of Serbia (FAS).
In Belgrade, the capital of Serbia, FAS president Nenad Bekević, FAS General Secretary Jovan Shurbatovic, Serbia National Football Team coach Dragan Stojkovic and many other Serbian National Football Team players attended the signing ceremony remotely.
As the Official Partner Projector of the Serbia National Football Team, Dangbei will cooperate with FAS closely on brands and products in the future, jointly opening the prelude of sports marketing, and showing the world the brand power of Chinese smart projectors.
In the field of sports, the strength of the Serbian National Football Team can never be underestimated. The football team has repeatedly qualified for the FIFA World Cup and achieved good results. They have gained many glories for Serbian sports enterprise by means of going beyond and repeated progress. This time, Serbia National Football Team is shortlisted for the top 32 teams in the FIFA World Cup Qatar 2022.
From captain Aleksandar Kolarov to right back Ivanovic, to midfielder Nemanja Matic and other players, veterans and new recruits of the Serbian National Football Team are all going to fight every game, and continue to surpass the team’s historical achievements.
As a partner that also constantly go beyond itself, Dangbei has always been user-centered and insists on independent innovation. Their hardware products have repeatedly won the German Red Dot Design Award, iF Design Award, Italian A’ Design Award, Japan Good Design Award, IAI Global Design Award, and more international awards.
In just 3 years after entering the projector track, Dangbei quickly ranked the top 2 Chinese Smart Projector Brands in China, becoming the only brand with a good growth trend in the industry for 3 consecutive years, and the fastest growing brand in the Chinese projector market.
The cooperation with the strong Serbia National Football Team also reflects Dangbei’s enterprising spirit to seek further breakthroughs in the international market.
The spirit of “Beyond” has become the common spirit of Dangbei and the Serbian National Football Team, and this cooperation will add brilliance to their own splendor, working together for a win-win situation and jointly opening a new era of projector and sports.
With the acceleration of the globalization trend of Chinese brands, international sports events have become a stepping stone for Chinese brands to open up overseas markets. Sports marketing is not only a single act of sponsorship, but also the brand’s exploration of higher-dimensional sports spirit and the output of brand values. In particular, the repeated dissemination of heavyweight sports events in this FIFA World Cup will help the brand to build a stable brand image and achieve intensive dissemination covering the whole population, all scenes, and all weather.
There are few projector brands that are involved with sports marketing in China. Though the market share of domestic projector brands has improved a lot in the Chinese market, the globalization and international brand building of these projector brands are far more sufficient.
The cooperation between Serbian National Football Team and Dangbei will see a more diverse and in-depth sports marketing, which bases on quality and takes sports as a carrier, improving the development of the smart big screen ecology and echoing China’s Leading Sporting Nation Strategy. This will also be a major international appearance and brand power display of the Chinese projector brand.
At the signing ceremony, Mr. Lei Qi, the co-founder and president of Dangbei projectors, said that Dangbei will take advantage of the opportunity of watching FIFA World Cup 2022 via the projector’s giant screen and join hands with the Serbian National Football Team to shape Dangbei’s brand image of “ Enjoy Movie Like in Cinema ” through a comprehensive brand sports marketing strategy, enhancing the international favorability and popularity of Chinese projector brand.
After the signing ceremony, Dangbei will fight together with the Serbian National Football Team on the green field together, which further demonstrates Dangbei’s grand vision of going international and leading Chinese intelligent projectors to a higher world stage. As the FIFA World Cup Qatar 2022 is approaching, Dangbei will join hands with the Serbian National Football Team to reach a new height, bringing more visual feasts to fans around the world, and adding weight to Dangbei’s brand name card “Enjoy Movie Like in Cinema”.
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