Recently, at the “2024 PJTIME Big Screen Gala,” Dangbei was awarded the “2024 Outstanding Brand” title, thanks to its continued innovation in smart projector products and exceptional market performance throughout 2024.
As a flagship brand in China’s smart projection industry, Dangbei has always focused on providing consumers with higher performance and more impressive large-screen experiences. Through technological updates, creative improvements, and expanding applications, Dangbei has consistently worked to promote the adoption of big-screen home projections in both the domestic and global markets.
2024: The Year of Stronger Dangbei Projectors
In 2024, Dangbei launched a new line of lightweight and slim products, including the Dangbei D6X and D6X Pro. The D6X Pro offers a brightness boost to 1600 CVIA lumens and is equipped with a MediaTek MT9669 chip. With a three-color laser engine, it sets a new brightness benchmark for slim projector series.
The release of the X5S and X5S Pro also marks Dangbei’s entry into the three-color laser projector market, with brightness levels reaching 3300 CVIA lumens, which easily supports 200+ inch displays or daytime use. These models have become best-sellers, further elevating Dangbei’s reputation in the mid-range market. The X5S Pro has even been upgraded to a 4K engine, offering a superior ultra-high-definition experience and reaching new performance heights in the industry.
The Dangbei F7 Pro 4K projector goes even further, delivering a brightness of 3600 CVIA lumens. It features an air-mouse remote control system, a super-flexible cloud base, and the latest 2024 Qualas laser technology, paired with the flagship MT9679 chipset. Combined with 4GB RAM and 64GB storage, the F7 Pro offers a premium upgrade to the smart big-screen experience.
Software Innovation: Dangbei Super AI OS 5.0
Alongside hardware improvements, Dangbei introduced the Super AI OS 5.0 in 2024. This new system leverages advanced natural language processing and AI-powered models. The new AI voice assistant can handle a wide range of queries, while the split-screen mode allows for two simultaneous actions—watching a show while exercising or watching a sports game. The Master Picture feature lets users customize screen colors with 14 parameters and five classic color settings. With these upgrades, Super AI OS 5.0 enhances the user experience, making it more intuitive, intelligent, and convenient.
Dangbei’s continuous innovation in both hardware and software throughout 2024 demonstrates its commitment to pushing the boundaries of the projection industry. Advances in three-color laser technology, 4K projection, AI features, ultra-thin design, and high-brightness, color-accurate experiences have all combined to deliver the ultimate big-screen experience to consumers.
Product Innovation: Dangbei’s Fun New Features
In 2024, Dangbei has pushed the envelope further with new product innovations that are highly representative of the industry.
For example, the D6X series, dubbed the “third generation of smart projectors,” is known for its high brightness and ultra-slim design. It also introduces the industry’s first “dual-screen projection” feature. The key feature of these models is a built-in 6.95-inch touchscreen, referred to as the “AI Interactive Screen.” This screen allows users to select apps for viewing by touch. The screen also supports a flip function, so when flipped, it automatically projects the content onto the big screen, transitioning into projection mode. The AI Interactive Screen addresses the complexities of mobile casting and the limitations of remote control functions, offering a more intuitive and interactive experience.
Dangbei also launched the Smart1 in 2024, a small, cylindrical projector weighing just 1.2 kg. It features a brightness of 600 CVIA lumens, providing a clear and bright image. With a built-in swivel base, the Smart1 offers flexible projection angles and is battery-powered for mobile use. Its portability, along with an included EPP carrying case, makes it ideal for on-the-go use. As a lightweight product, the Smart1 is designed for one-handed operation and has been well-received by outdoor enthusiasts.
Expanding Overseas: Dangbei Accelerates International Expansion
At the 2024 CES in the US, Dangbei unveiled a new product featuring next-gen projection technology: the Dangbei Atom, with a brightness of 1200 ISO lumens. As Dangbei’s first projector with built-in Netflix and Google TV™ integration, the Atom is one of the industry’s first smart projectors to upgrade its content ecosystem. This move is seen as a crucial step in Dangbei’s efforts to enhance its global market experience.
Dangbei also showcased its 2450 ISO-lumen Mars Pro 2 Google TV™ 4K laser projector, the Super Full-Color Laser Projector X5 Ultra, and the 4K Super Large Tablet Dangbei PadGO at CES. These products aim to bring high-end projection technology to a global audience, especially in North America.
In addition to CES, Dangbei showcased its products at the 2024 IFA in Berlin, including the Freedo, an ultra-portable projector with built-in battery, omnidirectional mount, and Google TV. The IFA event also saw the display of the Atom, N2, and DBOX02 (formerly Mars Pro 2), all featuring licensed content from overseas video platforms.
Starting November 15, 2024, Dangbei held a two-month promotional event in Tokyo’s Setagaya district, showcasing products like the DBOX02 and Atom. The DBOX02, the world’s first 4K laser projector with Google TV, won Japan’s “Best Buy” award for 4K projectors in the October 2024 issue of Home Appliances Review. Dangbei’s “Atom” also won the category and planning awards at Japan’s 2024 VGP Summer awards.
With its continued push into the US, Europe, and Japan, Dangbei’s international presence is rapidly expanding. This momentum comes as the domestic smart projector market enters a period of slower growth, offering Dangbei new opportunities for expansion by leveraging its global product ecosystem and tailored solutions for specific markets.
Impressive Achievements: Dangbei Leads the Smart Big-Screen Market
As a leading brand in the domestic smart big-screen market and a pioneer in laser projectors, Dangbei achieved significant milestones in 2024. During the 2024 Double 11 shopping festival, Dangbei saw tremendous success. In just the first two days of the shopping season, sales on Tmall increased 4.7 times compared to 2023. The X5S Pro topped the projector sales chart, while also claiming the top three spots for projectors priced above 3000 yuan.
Overall, Dangbei maintained a leadership position in the 4K, laser, and three-color laser projector markets, solidifying its brand’s presence and influence. Its continued innovation in cloud-based projectors, interactive screens, and handheld models opened up new competitive spaces, ensuring that the “fun” aspect of projection continues to evolve and break through barriers in niche markets.
As a creator of new industry categories, a pioneer in breaking performance ceilings, and a leader in building international competitive ecosystems, Dangbei’s achievements were recognized once again at the 2024 PJTIME Big Screen Gala, where it was awarded the prestigious “2024 Outstanding Brand” title.
