At its 2025 Spring Launch Event, Coocaa unveiled a major brand transformation, announcing its evolution into an AI-native company. As part of this shift, the company introduced its new Super AI Engine alongside six specialized AI systems covering entertainment, health, lifestyle, devices, creativity, and education. Several new smart hardware products were also announced.
Among them, the refreshed Coocaa Xiao C Series projectors stood out, now fully integrated with Coocaa’s proprietary Smart Engine. The updated lineup includes three models:
- Xiao C10 SE priced at ¥599 (approx. $83 USD)
- Xiao C10 at ¥799 (approx. $111 USD)
- Xiao C12, the flagship model, at ¥899 (approx. $125 USD)
Even the entry-level C10 SE, priced affordably, comes equipped with the full capabilities of Coocaa’s Smart Engine—marking a significant step toward making AI technology more accessible to the public.
The new AI systems introduced by Coocaa include:
- Entertainment AI
- Health AI
- Lifestyle AI
- Device AI
- Creative AI
- Education AI
The Entertainment AI is particularly notable, offering three core features: broad content search, deep search, and smart content generation. Users can find TV shows or movies in as little as 1.5 seconds.
With this system, even vague inputs like quotes or storyline fragments can help the projector identify and play the corresponding content quickly. For senior users, voice search results are displayed in a simplified and clearer layout, enhancing accessibility and ease of use.
Related Reading: